MINNEAPOLIS, MN – April 5, 2010 – The Malt-O-Meal® Company announced today that it is partnering with the American Refugee Committee (ARC) and Whole Foods Market® to support relief efforts in the earthquake-stricken Republic of Haiti. Throughout the month of April, Malt-O-Meal will donate $1.00 to the American Refugee Committee for every bag of its Three Sisters® brand cold cereal or box of Three Sisters instant oatmeal purchased at Whole Foods Market stores nationwide, up to a maximum donation of $100,000.

Officials estimate that over 300,000 people were injured and that over one million Haitians remain displaced from their homes as a result of the damage caused by the January 12th earthquake. “Recovery will require sustained relief efforts and financial support for a long time, and of course, no amount of money can ever compensate for the human suffering we continue to witness,” said John Gappa, Malt-O-Meal’s Chief Financial Officer. Gappa also serves as Board Chairman of the American Refugee Committee.

Whole Foods Market will provide support for this campaign with in-store merchandising in its U. S. store locations, on its corporate website, and through its consumer communications activities. “Malt-O-Meal has put together a great program to contribute to Haiti relief efforts, and Whole Foods Market is proud to support them,” said Honey Thompson, global project leader for Whole Foods Market. “Efforts like this one make it easy for shoppers to make a difference by simply buying what they love – and it doesn’t get any better than Three Sisters Cereals.”


The Minneapolis-based American Refugee Committee’s emergency response team is on the ground in Haiti, bringing relief to some of the millions who were devastated by last week’s earthquake. ARC has flown in experts from all over the world in health, sanitation, water, protection, security, and logistics. They are working to reach as many people as possible, as quickly and effectively as possible. ARC response teams are working in Port-au-Prince and Fond Parisien, to the east near the Dominican Republic border.

“The rainy season is fast approaching, and thousands of people still need shelter and other basic services,” said Daniel Wordsworth, President of the American Refugee Committee. “Funds raised through this partnership will provide critical support to the people of Haiti and will help save lives.”

Follow the efforts of Three Sisters Cereal and ARC on Facebook at Facebook.com/3SistersCereal and on Twitter at Twitter.com/3SistersCereal.

About Three Sisters Cereal and the Malt-O-Meal Company

Three Sisters Cereal is a division of Minneapolis-based Malt-O-Meal Company. Three Sisters brand cereals include a full line of cold cereals and four instant oatmeal varieties. Three Sisters cereals are made from the highest quality, all-natural ingredients and are packaged to reduce post-consumer waste. Three Sisters cold cereals are manufactured with renewable energy. The company purchases wind energy credits from Windsource® to offset electricity used in the production of Three Sisters brand instant oatmeal. Founded in 1919, the Malt-O-Meal Company is the largest family-owned cereal company in the country. Malt-O-Meal’s mission is to save consumers money by being the leading producer of high quality, affordably priced breakfast cereals. Headquartered in Minneapolis, MN, the company manufactures farina-based hot cereals, a full line of oatmeal products, traditional all-family and kids’ ready-to-eat cereals, and all-natural ready-to-eat cereals. The company operates production facilities in Minnesota, Utah, Iowa, and North Carolina, and distribution centers in Minnesota, Missouri, Utah, Tennessee and Pennsylvania. For more information about the Malt-O-Meal Company, visit www.malt-o-meal.com.

About the American Refugee Committee

The American Refugee Committee is an international humanitarian aid agency that works to help people take back control of their lives. The partnerships we form with our constituents and supporters provide essential services and economic opportunities to people who have lost everything due to conflict and disaster. The organization has extensive experience in disaster relief, including recent responses to the Tsunami in Thailand and earthquakes and floods in Pakistan. Each year, the American Refugee Committee works with nearly 2.5 million people in Africa and Asia. For more information, visit www.ARCrelief.org.

* Windsource® is the U.S. registered trademark of Xcel Energy, Inc.

From texture to flavor, Three Sisters is committed to providing consumers with great-tasting hot cereals. All Three Sisters varieties utilize old fashioned oats, which are heartier than the instant oats used by the category leader. Three Sisters also sources quality ingredients, like real fruits, premium chocolate, and unique spices, which contribute to the brand’s distinctively bold taste.

Three Sisters has also developed more convenient and environmentally friendly packaging. The Three Sisters hot cereal pouch doubles as an easy-to-use measuring cup, simplifying breakfast on-the-go and ensuring a positive hot cereal experience. The space-saving package is also better for the planet and the pantry, generating up to 35%* less waste than existing cartons in the oatmeal aisle and taking up less space on kitchen shelf.

Three Sisters cereals are NEW on the shelves of Whole Foods Market locations around the nation. Three Sisters offers six varieties of all natural cereals that taste good and are also environmentally conscious.

The cereal products are a great choice for natural, healthy eating and promoting a more sustainable lifestyle. The Three Sisters company is focused on bringing value and quality to its all-natural cereals, while being good for both your family and the environment. The company uses renewable wind energy to make all six varieties of Three Sisters Cereal and also recycles materials whenever possible. They also ditched the box to prevent excess waste. The company markets family-favorite cereals made with the highest quality, natural ingredients and works to keep production costs as low as possible. The savings are passed on to families who take similar values into account when making food choices.

Three Sisters works hard to maintain product communications that educate parents on the value and nutritional quality of its products. You won’t see Three Sisters Cereal commercials on Saturday morning TV. Three Sisters knows the value of parental input in shaping healthy eating habits in children, so product advertisements are aimed at parents, not kids.

Three sisters is a privately held company that values tradition. The company has been in the hands of the same family for four generations. Good nutrition, fair product pricing, and environmental sustainability are values that have been passed down along the way. Lower product price points are achieved by operating in a much more lean fashion than the other cereal companies. Three Sisters does not spend the type of marketing money or incur the type of overhead costs that the other publicly-held, premium price companies do. Instead, Three Sisters uses more cost-effective methods and renewable resources to offer a great variety of all natural cereals to families. Now your family can try all six Three Sisters cereal varieties found at Whole Foods Markets.

]]> http://threesisterscereal.com/news/post/feed/ 41 http://threesisterscereal.com/news/new-all-natural-cereals-at-whole-foods/ http://threesisterscereal.com/news/new-all-natural-cereals-at-whole-foods/#comments Sun, 25 Jan 2009 14:58:30 +0000 Shannon at Three Sisters http://threesisters.bravenewmedia.net/?p=53 Three Sister offers six varieties of naturally sweetened, whole grain cereals with no phony flavors or colors. All produced using a renewable wind energy. Try them all!

Cinnamon Sweets: All natural cinnamon sweetened rice and whole grain wheat cereal. No trans fat, partially hydrogenated oil or phony flavors.

Honey ‘n Oats: All natural corn & whole grain wheat flakes with whole grain oat clusters and no fake colors, flavors, or preservatives

Marshmallow Oaties: All natural sweetened whole grain toasted oats with marshmallows and no unnatural colors

Graham Crackerz: All natural honey sweetened whole grain wheat cereal with no trans fats or partially hydrogenated oils

Sweet Wheat: All natural sweetened whole grain wheat, full of heart-healthy whole grain fiber & no fake preservatives

Honey Oaties: All natural sweetened whole grain oats with real honey – tasty & heart-healthy.

All Three Sisters cereals are made using renewable wind energy.